Either you are content planning or making research projects, keywords strategy will help you to make a decision. Basically, keyword strategy is all about the targets that you want to achieve in present and in the future. Build a killer keyword strategy, because, Google algorithm has distorted formerly again.
Generate A Directory Of Topics:
Before selecting the keywords, you need to create a list of topics in which you are interested. Choose those topics in which you can build content and can select keywords out of them, for example, you are company provides writing services to the students, you should create a list of topics such as Essay writing service, dissertation writing help, academic writing help, thesis writing help etc..
By writing this, you can select words that are most suitable for your company and which you can select as keywords. Before selecting the keywords, you should think about students. If you are a student which words you will find to search? Same ideas apply here and make a list.
Once you have crafted a topics list, you should highlight some keywords out of them. Yes, it seems very trouble-free but you should take it risky. Indeed, you have to select powerful and killer words among these lines. For example, your topic is social media then you can write social media tools, social media monitoring, social media marketing methods and social media campaign. However, the easiest way to highlight keywords is to research on Google. Write your lines on Google and search what are the words that are most searched on Google.
Research Short and Long Tail Keywords:
Shorttail keywords are the combination of three words while long-tail keywords are the combination of the three-plus words. However, short tail keywords are most effective and generic for example, Essay writing help. On the other side, longtail keywords are competitive and specific – for example- how to write a dissertation conclusion. Longtail keywords are most beneficial and useful to boost your ranking and increase your traffic on search engine optimization. So, give preference to the longtail keywords in order to beat your competitors. But, you should include both keywords in your list. You need to focus on your keywords rather than other points.
Right Keywords and Right Kind of Content:
The most important point that you should keep in mind is the user intent. You need to understand what the user intent is. Therefore, you should choose powerful keywords and informative content for your readers. Although, it is difficult to understand user intent and match it up with your service, yet, you can do it easily by adopting Killer keywords.
Keyword Optimization:
Now select keywords according to the topics. Don’t use the same words for various topics. Indeed, prefer to the synonyms of these words. Converting them into phrasal sentences will be a good choice. After selecting some keywords, you should select main and secondary words.
Including your keywords, in your content is most essential. So, your content should be rich in value and original. Google always give preference to valuable and high-quality content. Therefore, add your keywords in your authentic and error-free content. Most write stuff and article with keywords that damages their quality of writing. Therefore, you should prefer the originality of writing and the natural flow of writing.
Include Keywords to Your Title Tags:
Title tags are fundamental and most important; therefore, you should include your keywords in it. You should write title tags on 75 words and add a few keywords. Along with that, don’t miss to add your keywords in Meta description. Write a compelling and outstaying Meta description and include some keywords that are relevant to the text. Another most useful keywords strategy is the use of keywords to your URL Slugs. Along with that, add your keywords to your H1s and H2s.
Keywords Tracking:
After including your keywords in content, Meta description and heading, you should track that is your keyword strategy working or not. You can track your keywords by monitor backlinks. Use monitor backlinks to monitor your keyword ranking. However, make sure that your keywords are attainable and relevant to your service. If you have included this type of keywords then you will find high results. However, you should focus on the next point to boost your SEO. Don’t forget to build backlinks and voice research.
Author Bio
This article is written by Chris Greenwalty who is a tech blogger and working with a famous dissertation writing service company in UK.