Moving on to packing, the other accessory that is also known to have a great effect in branding your product and making a unique marketing strategy is the movement to custom shipping boxes.
In designing such complex crates, creativity takes center stage. Amaze your audience and boost your business with the following 10 expert tips that should be regular practices while creating custom shipping boxes.
Tips for Designing Custom Shipping Boxes
1. Prioritize Brand Identity
The shipping box is your brand in its physical form.
The design should show instantly the business and its offering.
Using your logo, color, and message across many outlets enhances the recall of the brand.
Be it an extravagant look or a decent skin design, make sure your package compliments your complete brand approach.
Pro Tip: Use a tone of the same brand color within the box to address the same audience’s experience.
2. Choose High-Quality Materials
The type of shipping cartons you need will not only serve as protection for the packed goods but also communicate company values to clients.
On the contrary, use heavy-duty durable materials that will protect your product during shipping but will not be cut as easily.
At times you may have to uphold the values of your branding and hence possible to use recyclable boxes or biodegradable plastics as packing materials.
Pro Tip:Â Strength is an option, use corrugated cardboard instead and use paper or biodegradable ink.
3. Keep Your Audience in Mind
Before getting started with conceptualization, you must consider the users you are targeting.
What are their likes and is the Why are beautiful packages more appealing to luxury brands?
There are customers for whom it makes sense such beautiful, elegant packaging for the brand image.
Now if your branding is more on the cheerful side there are possibilities with lots of bright colors and inventive fonts too.
Pro Tip:Â Use feedback from clients to gain insight into their level of satisfaction with the current package and enlist any negative features that they would like to ameliorate.
4. Incorporate Clever Use of Color
The influence of color on consumer emotion is significant. If you consider the colors on custom shipping boxes, it will make your clients feel closer.
You can utilize your brand colors or use other colors that will enhance your brand.
Pro Tip: Studies emphasize that the proper use of color can enhance as much as 80% of people’s memory of brands.
For a reason, use color to draw attention to the brand name from the package.
5. Design with Practicality in Mind
Even though aesthetics matters in the design of a solution, the functional aspects must be given appropriate weight.
Think of the box’s size and shape.
An orderable shipping box design should also consider the design’s ease of packing, stacking, and storing.
Ensure that the aesthetic aspect of your design does not interfere with the purpose of the box as delivering a great unboxing experience should not come at the cost of practical use.
Pro Tip: You should experiment with each box’s dimensions to determine the optimum one for your products to eliminate unnecessary use of materials and reduce transportation costs.
6. Maximize Branding Opportunities
Make maximum use of all the sides of the box to reach out to your customers.
Not only limit your branding on the outer part of the box but also the inner part of the box.
For example, a printed message, a design on inner flaps as well as branded tissue box while un-boxing will enhance the experience.
Pro Tip:Â There are other general suggestions such as endorsement of including business cards or thank you cards inside the packages or even discount vouchers for future purchases.
7. Focus on Custom Printing Techniques
Custom printing allows a great deal of creative freedom especially in making your packaging more appealing.
Using embossing, debossing, spot UV, and foil stamping techniques can add class to your custom boxes.
The other additional printing options also give a different feel to the package, making it easier to remember.
Pro Tip:Â Apply spot UV to your logo or other important parts of the design on the shipping boxes to make them more elegant.
8. Add Personalization
All patrons crave personalized offerings. Personalizing the packaging increases the likelihood of customers feeling special.
This may be as basic as specifying the client’s address on the carton or attaching a short note inside the parcel.
Such small measures contribute positively to customer experience creating a sense of brand loyalty.
Pro Tip: Use variable data printing technology to customize the interior of each box according to customer’s needs and desires so that they will feel even more pampered.
9. Make It Instagram able
Today, the packaging is an important advertising platform due to the ever-increasing focus on visual content and social networks.
If you want to design a custom shipping box that can be marketed online, please consider doing so.
Provide possible hashtags, give out Instagram accounts, or attach QR codes to coupons or other promotional materials.
Pro Tip:Â Unboxing is generally very popular on YouTube and Instagram as a result, your design should consider creating a pleasant unrevealing moment that the audience will want to capture.
10. Ensure Sustainability
Sustainability is no longer an option; it is a must.
Eco-conscious customers are increasingly on the lookout for green packaging options, and companies whose packaging has a sustainable touch naturally get noticed.
Employing the use of recycled, recyclable, or even biodegradable materials for your shipping boxes can cut down on your carbon footprint and in the process attract eco-friendly clients.
Pro Tip:Â Incorporate easy-to-use symbols or statements regarding the materials of the packaging that promote your sustainability on the package itself.
Conclusion
Creating one-of-a-kind shipping boxes is a matter of flipping through as many pages as possible all staying in the correct realm of design, sustainability, and customer involvement at the same time.
Congruent with your brand identity, integrating the use of high-quality material and applying modern printing methods to emphasize these can produce a distinctive and appealing unboxing experience.
Whether you are after a clean and simple look or prefer the use of vivid and loud colors, you can have it all with these pro tips to ensure that your custom shipping boxes are engraved in the minds of people.
By combining good design with good functionality, not only you will secure your products, but you will also offer your clients an enjoyable and worthy of-sharing experience.
Useful Resource for Business Tips: Web-Ranked Solutions
