Finding the right student apartment is one of the most important decisions you’ll make during your time in college. In a competitive housing market like Ames, Iowa—home to Iowa State University—students are no longer limited to basic off-campus options. Instead, they can choose from thoughtfully designed communities that cater to different lifestyles, budgets, and preferences, including apartments walking distance to ISU campus that make commuting quick and convenient.
This is where BlockONE stands out. Rather than offering a one-size-fits-all housing solution, BlockONE has created a multi-property ecosystem that allows students to choose a living experience that fits them best. In this guide, we’ll explore Choosing the Right BlockONE Community: 23Twenty Lincoln vs The Edge vs University Towers, breaking down what makes each property unique and how to decide which one is right for you.
Understanding the BlockONE Community Concept
BlockONE is not just a single apartment complex—it’s a cluster of distinct residential communities located in close proximity to Iowa State University. Each property within BlockONE serves a different segment of the student population.
This portfolio strategy gives BlockONE a major advantage:
- It appeals to a wide range of budgets
- It accommodates different lifestyle preferences
- It allows students to “upgrade” or switch communities over time
Instead of competing with other housing providers alone, BlockONE also creates internal choice, giving students flexibility within its own ecosystem.
Overview of the Three Communities
Before diving into comparisons, it’s important to understand the positioning of each property.
23Twenty Lincoln – Premium Student Living
23Twenty Lincoln is typically seen as the modern, upscale option within BlockONE. It caters to students who prioritize design, comfort, and a high-end living experience.
What defines 23Twenty Lincoln:
- Contemporary architecture and interiors
- High-end finishes and furnishings
- Elevated amenities and shared spaces
- A quieter, more refined atmosphere
This community is ideal for students who want a balance between academic focus and luxury living.
The Edge – Lifestyle-Focused Mid-Tier Living
The Edge occupies the middle ground between luxury and affordability. It’s designed for students who want an active, social lifestyle without paying premium prices.
What defines The Edge:
- Vibrant, community-oriented environment
- Strong focus on social amenities
- Balanced pricing
- Modern but less premium than 23Twenty Lincoln
This property is perfect for students who want a lively college experience while still enjoying quality housing.
University Towers – Traditional High-Rise Student Housing
University Towers represents a more classic student housing model, often in a high-rise format. It appeals to students who want convenience and affordability.
What defines University Towers:
- High-rise living with efficient layouts
- Straightforward amenities
- Budget-friendly pricing
- Practical and functional design
This option is great for students who prioritize location and cost over luxury features.
Why BlockONE’s Portfolio Strategy Works
One of the key reasons BlockONE succeeds is its ability to capture multiple market segments at once.
Instead of forcing all students into a single type of housing, it offers:
- Premium living (23Twenty Lincoln)
- Mid-tier lifestyle housing (The Edge)
- Budget-conscious, traditional options (University Towers)
Benefits of This Approach
- Wider Appeal – Students from different financial backgrounds can find a fit
- Higher Retention – Residents can switch properties instead of leaving BlockONE
- Stronger Brand Loyalty – Students stay within the ecosystem across multiple years
This strategy reflects a deep understanding of how student needs evolve over time.
Key Decision Factors When Choosing Between Communities
When evaluating Choosing the Right BlockONE Community: 23Twenty Lincoln vs The Edge vs University Towers, several factors should guide your decision.
1. Budget Considerations
Your budget is often the first and most important factor.
- 23Twenty Lincoln – Higher price point, premium value
- The Edge – Mid-range pricing, balanced value
- University Towers – Most affordable option
Tip: Don’t just compare rent—look at what’s included (furnishings, utilities, amenities).
2. Roommate Preferences
Your living style plays a major role in your overall experience.
- Prefer privacy? → Studio or fewer roommates (23Twenty Lincoln)
- Enjoy social living? → Shared units (The Edge)
- Need affordability? → More roommates (University Towers)
Things to consider:
- Noise tolerance
- Study habits
- Lifestyle compatibility
3. Proximity Within the BlockONE Complex
Although all three properties are close to campus, small location differences can still matter.
- Walking distance to classes
- Access to nearby dining or retail
- Convenience for daily routines
Even a few minutes saved each day can significantly impact your schedule.
4. Desired Amenities
Amenities are a major differentiator in student housing today.
23Twenty Lincoln typically offers:
- Premium fitness centers
- High-end study lounges
- Upscale social spaces
The Edge focuses on:
- Social lounges and hangout areas
- Community-driven spaces
- Active lifestyle amenities
University Towers provides:
- Essential amenities
- Functional shared spaces
- Practical conveniences
Ask yourself:
- Do I need luxury or just functionality?
- Will I actually use these amenities?
5. Lifestyle Fit
Your daily routine and personality should influence your choice.
- Quiet and focused → 23Twenty Lincoln
- Social and energetic → The Edge
- Simple and practical → University Towers
Choosing the wrong environment can impact your academic performance and overall happiness.
Side-by-Side Lifestyle Comparison
Here’s a simplified way to think about the differences:
23Twenty Lincoln:
- Best for students who want premium comfort
- Ideal for upperclassmen or graduate students
- More privacy and quieter environment
The Edge:
- Best for socially active students
- Ideal for undergraduates
- Balanced cost and experience
University Towers:
- Best for budget-conscious renters
- Ideal for first-time off-campus students
- Focus on convenience and affordability
Advantages of Staying Within BlockONE
Even though you’re choosing between different communities, staying within BlockONE offers several shared benefits:
- Close proximity to Iowa State University
- Access to a larger student network
- Consistent management and leasing processes
- Modern, student-focused design across all properties
This creates a sense of continuity and reliability that’s not always available with independent apartment complexes.
Best Practices for Students Choosing a Community
Making the right choice requires more than just browsing photos online. Here are some proven strategies to help you decide.
Tour Multiple Units Before Leasing
Never rely solely on online listings.
- Visit at least two or three properties
- Compare layouts and finishes
- Observe the atmosphere and cleanliness
Seeing the space in person gives you a much clearer picture.
Evaluate Lease Flexibility
Student housing often uses individual leasing structures, which can be helpful—but not all leases are the same.
Check for:
- Lease duration options
- Subleasing policies
- Cancellation terms
Flexibility can make a big difference if your plans change.
Understand Roommate Matching
If you don’t already have roommates, many communities offer matching services.
- Ask how matches are made
- Review compatibility questionnaires
- Understand your options if issues arise
A good roommate match can significantly improve your living experience.
Prioritize Value Over Price
It’s tempting to choose the cheapest option, but that’s not always the best decision.
Consider the full value:
- Time saved from being close to campus
- Access to study spaces
- Quality of life improvements
Sometimes paying slightly more leads to a much better experience.
Think Long-Term
Your needs may change over time.
- Freshman year: affordability and social life
- Upperclassman years: privacy and comfort
BlockONE’s multiple communities allow you to adjust as your priorities evolve.
Common Mistakes to Avoid
When choosing between 23Twenty Lincoln, The Edge, and University Towers, students often make avoidable mistakes.
Avoid these pitfalls:
- Choosing based only on price
- Ignoring roommate compatibility
- Overestimating how often you’ll use amenities
- Not touring the property in person
- Waiting too long and losing availability
Being proactive can save you stress later.
Final Thoughts
Choosing where to live is about more than just finding a place to sleep—it’s about shaping your entire college experience. That’s why understanding Choosing the Right BlockONE Community: 23Twenty Lincoln vs The Edge vs University Towers is so important.
Each property offers something unique:
- 23Twenty Lincoln delivers premium, modern living
- The Edge provides a vibrant, social environment
- University Towers offers practical, budget-friendly housing
BlockONE’s ability to cater to different student needs through its multi-community approach is what makes it stand out in the Ames housing market.
By carefully considering your budget, lifestyle, roommate preferences, and long-term goals, you can confidently choose the community that best supports your academic success and personal well-being.
