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How Much Does It Cost to Start a Shopify Store?

Establishing an online presence has become a necessity for businesses of all sizes. Shopify, a leading e-commerce platform, has revolutionized the way merchants can create and manage their online stores. 

With its user-friendly interface and comprehensive set of features, Shopify has made it easier than ever to launch and grow a successful online business.

However, one of the most common questions aspiring entrepreneurs ask is, “How much does it cost to start a Shopify store?” 

The answer to this question is not as straightforward as it may seem, as the cost can vary depending on several factors. In this article, we will delve into the various costs associated with starting a Shopify store, providing you with a comprehensive understanding of what to expect.

The Basics: Shopify Subscription Plans

The first and most obvious cost when starting a Shopify store is the subscription plan. Shopify offers three main subscription plans: Basic Shopify, Shopify, and Advanced Shopify. Each plan comes with its own set of features and pricing.

  • Basic Shopify: This plan is ideal for new businesses or those with low sales volume. It costs $29 per month and includes features such as an online store, unlimited products, a website, a blog, and 24/7 support.
  • Shopify: The standard plan, suitable for growing businesses, costs $79 per month. In addition to the features of the Basic plan, it offers professional reports, gift cards, and abandoned cart recovery.
  • Advanced Shopify: This plan is designed for high-volume businesses and costs $299 per month. It includes advanced report builders, third-party calculated shipping rates, and up to 15 staff accounts.

Pro Tip: When starting out, it’s recommended to choose the Basic Shopify plan and upgrade as your business grows. This way, you can minimize initial costs and avoid paying for features you may not need immediately.

Partnering with the best Shopify Development Agency can be particularly beneficial for larger or more complex projects that require a diverse skill set and dedicated project management. 

While potentially more expensive than hiring a freelancer, an agency can provide a cohesive and streamlined approach, ensuring your Shopify store is built to the highest standards.

Additional Costs to Consider

While the subscription plan is the primary cost, there are several other expenses to factor in when starting a Shopify store.

1. Domain Name

A domain name is the web address that customers will use to access your online store. 

Shopify offers the option to purchase a domain name through their platform, or you can transfer an existing domain from another provider. 

The cost of a domain name can range from $11 to $20 per year, depending on the extension (.com, .net, .org, etc.).

2. Theme and Customization

Shopify offers a wide range of free and paid themes to customize the look and feel of your online store. 

While there are some excellent free themes available, many merchants opt for paid themes that offer more advanced features and customization options. Paid themes can range from $140 to $350 or more.

If you require further customization beyond what the theme offers, you may need to hire a Shopify developer or designer. The cost of customization can vary widely depending on the complexity of the changes and the expertise of the developer or designer.

You can also leverage your professional network on LinkedIn to find a reputable Shopify Development Agency. VirtueNetz maintains an active presence on the platform, showcasing their work, client testimonials, and industry expertise. 

Engaging with their content and reaching out to their team can provide valuable insights into their capabilities and approach.

3. Apps and Integrations

One of the strengths of Shopify is its vast app store, which offers a wide range of apps and integrations to enhance your store’s functionality. 

While there are many free apps available, some more advanced or specialized apps come with a monthly or one-time fee. 

The cost of apps can range from a few dollars per month to hundreds of dollars, depending on the features and functionality you require.

4. Payment Processing Fees

When customers make purchases on your Shopify store, you will be charged payment processing fees. 

Shopify offers its own payment gateway, Shopify Payments, which charges a 2.9% + $0.30 transaction fee

Alternatively, you can use a third-party payment gateway, which may have different fee structures.

5. Inventory and Shipping Costs

If you plan to sell physical products, you will need to factor in the cost of inventory and shipping. This can include the cost of purchasing or manufacturing products, storage fees, and shipping fees charged by carriers.

Additional Considerations

Marketing and Advertising

While not a direct cost of starting a Shopify store, marketing and advertising are crucial for driving traffic and sales to your online store. 

Depending on your chosen marketing strategies, such as social media advertising, email marketing, or influencer collaborations, you may need to allocate a budget for these activities.

Customer Support and Fulfillment

As your business grows, you may need to consider the cost of customer support and order fulfillment. 

It could involve hiring staff, outsourcing to a third-party fulfillment center, or investing in software and tools to streamline these processes.

Platforms like Upwork also offer the option to hire Shopify Development Agencies and individual freelancers. 

VirtueNetz has dedicated teams of Shopify experts, including developers, designers, and project managers, who collaborate to deliver comprehensive eCommerce solutions.


Starting a Shopify store can be an exciting and rewarding endeavor, but it’s essential to understand the associated costs. 

While the subscription plan is the primary cost, factors such as domain name, theme customization, apps, payment processing fees, inventory, and shipping can add to the overall expense.

Remember, the cost of starting a Shopify store can vary greatly depending on your business needs and goals. 

It’s essential to carefully plan and budget for these expenses to ensure a successful launch and sustained growth.


Can I start a Shopify store for free?

While Shopify does offer a 14-day free trial, you will eventually need to subscribe to one of their paid plans to continue operating your online store. 

However, there are ways to minimize costs, such as using free themes and apps, and starting with the Basic Shopify plan.

How much does it cost to hire a Shopify developer or designer?

The cost of hiring a Shopify developer or designer can vary widely depending on their level of expertise, the complexity of the project, and the location. 

Hourly rates can range from $25 to $150 or more. It’s essential to shop around and get quotes from several professionals before making a decision.

Can I use a third-party payment gateway instead of Shopify Payments?

Yes, Shopify allows you to use third-party payment gateways, such as PayPal or Stripe. 

However, these gateways may have different fee structures, so it’s essential to compare the costs and choose the option that best suits your business needs.

How can I reduce shipping costs for my Shopify store?

There are several ways to reduce shipping costs, including negotiating better rates with carriers, offering flat-rate or free shipping above a certain order value, and utilizing fulfillment centers located closer to your customers.

Is it worth investing in paid Shopify apps and themes?

While paid apps and themes can add significant functionality and customization to your Shopify store, it’s essential to evaluate whether they are truly necessary for your business. 

Start with the free options and gradually invest in paid solutions as your business grows and your needs evolve.


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