Outdoor exhibitions present a unique challenge for businesses. Unlike controlled indoor venues, these events expose your branding materials to wind, rain, and sunlight. If you rely on shell scheme graphics, you must ensure they are up to the task. This guide explores how to modify, design, and install graphics that withstand outdoor elements while enhancing your custom exhibition stand design. With the right materials, fixings, and weatherproofing strategies, you can create an eye-catching, durable display that maximises brand visibility.
Understanding Shell Scheme Graphics for Outdoor Use
Shell scheme graphics are popular for exhibitions due to their easy setup and professional appearance. However, they are primarily designed for indoor use. Outdoor exhibitions require a different approach.
Key Factors to Consider:
| Factor | Indoor Shell Scheme | Outdoor Adaptation Required |
| Material Durability | Lightweight Vinyl | Weatherproof PVC or Foamex |
| Mounting Options | Velcro or Tape | Heavy-duty fixings |
| Weather Resistance | Not Required | UV-resistant, waterproof |
| Wind Impact | Not an Issue | Weighted or tensioned graphics |
Disclaimer: The above table provides general recommendations based on typical outdoor exhibition conditions. Specific requirements may vary depending on event location and weather conditions.
Choosing the Right Materials
The material choice is crucial when preparing for outdoor exhibitions. Standard fabric or lightweight PVC may not withstand the elements, leading to faded prints, warping, or structural failure. To ensure longevity and effectiveness, consider these options:
- Foamex Panels: A rigid and water-resistant material that works well in damp conditions. Its sturdy structure makes it ideal for windy environments, reducing the risk of bending or tearing.
- Correx Boards is a cost-effective and lightweight solution: Its short-term outdoor use. While weatherproof, it is less durable than other options and may not withstand strong winds over extended periods.
- Dibond: A premium aluminium composite panel offering superior durability and resistance to harsh weather. It is ideal for long-term outdoor branding, providing a sleek and professional finish.
- PVC Banners: A flexible and versatile option that is highly wind-resistant when tensioned correctly. It works well for large-format displays and can be reinforced with eyelets for secure fastening.
Designing Custom Exhibition Stand Graphics for Outdoors
A well-thought-out custom exhibition stand design must prioritise visibility and durability.
Key Design Considerations:
- High-Contrast Colours – Sunlight can fade colours quickly. Opt for UV-resistant inks and strong contrasts.
- Bold Fonts – Outdoor visibility requires large, clear lettering.
- Minimal Text – People won’t stop to read lengthy descriptions.
- Reinforced Fixings – Grommets, weighted bases, or tension frames can prevent wind damage.
- Modular Approach – Flexible and interchangeable panels allow easy updates for different locations.
Weatherproofing Strategies
British weather is as unpredictable as a game of bingo. A sunny morning can quickly turn into a downpour. Here’s how to prepare:
| Weather Condition | Solution |
| Rain | Waterproof materials & lamination |
| Wind | Secure fastenings & tensioned banners |
| Sunlight | UV-resistant inks to prevent fading |
| Humidity | Anti-warping substrates like Dibond |
Disclaimer: The above table outlines general weatherproofing solutions based on common outdoor conditions. The effectiveness of these solutions may vary depending on specific environmental factors.
Impact of Weather on Exhibition Graphics (Hypothetical Data)
| Weather Factor | Impact on Standard Graphics | Required Adaptation |
| UV Exposure | Fading & cracking | UV-resistant inks |
| Heavy Rain | Warping & smudging | Waterproof laminates |
| Strong Wind | Detachment & tearing | Secure fixings |
Installation and Setup Tips
Setting up an outdoor stand requires careful planning to ensure your shell scheme graphics remain secure and professional-looking throughout the event. Here’s how to maximise your available space:
- Positioning Matters – Always place graphics against a stable structure, such as a solid wall or reinforced frame, to minimise the impact of wind. Position your stand where natural windbreaks like buildings or fences can provide additional protection if possible.
- Reinforce Everything – Outdoor conditions can be unpredictable, so securing your graphics properly is essential. Use heavy-duty clamps, weighted bases, and industrial-strength fasteners to keep your display firmly in place. Consider tensioned systems or bungee cords to prevent panels from flapping or dislodging.
- Test Beforehand – Don’t wait until the event to discover potential issues. Set up your display outdoors in advance to assess stability, wind resistance, and visibility. This trial run helps identify weak points, allowing you to make necessary adjustments before the big day.
- Emergency Kit – Outdoor setups can face unexpected challenges, from sudden wind gusts to minor damages. Carry a well-stocked emergency kit with extra fasteners, zip ties, duct tape, and repair materials like adhesive patches or spare panels. Having these on hand ensures you can quickly address any issues and maintain a professional appearance throughout the event.
Cost Analysis: Indoor vs Outdoor Shell Scheme Graphics
Budgeting for outdoor graphics requires a different approach compared to indoor use. Below is a general comparison:
| Cost Factor | Indoor Graphics | Outdoor Graphics |
| Material | Standard lightweight vinyl | Durable weatherproof substrates |
| Printing | Basic ink suitable for indoor settings | UV-resistant, high-durability printing |
| Fixings | Simple adhesives like Velcro or tape | Heavy-duty fastenings for wind resistance |
| Lifespan | Designed for short-term use | Built to last multiple seasons |
Disclaimer: Costs vary based on supplier, materials, and project scale. This table provides a general guideline for comparison.
Is It Worth the Investment?
Yes! Investing in high-quality outdoor-ready shell scheme graphics reduces long-term replacement costs and enhances brand perception.
Common Mistakes to Avoid
- Using Indoor Graphics – They won’t last and could cost more in the long run.
- Ignoring Fixings – Secure your graphics properly to avoid damage or safety hazards.
- Overloading Text – Focus on visuals and minimal messaging for maximum impact.
- Skipping Weatherproofing – The UK’s weather is unpredictable; plan accordingly.
The Power of Custom Exhibition Stand Design
A custom exhibition stand design allows businesses to create a unique and memorable presence at events, ensuring their brand stands out in a crowded space. Unlike generic setups, custom stands are tailored to reflect your brand identity, incorporating bespoke graphics, modular structures, and engaging features like interactive displays. For outdoor exhibitions, a well-thought-out design can enhance durability, maximise visibility, and improve visitor engagement. By investing in a personalised stand, businesses can leave a lasting impression and boost their return on investment at trade shows and events.
Conclusion
Adapting shell scheme graphics for outdoor exhibitions requires careful planning, material selection, and design considerations. A successful custom exhibition stand design should be durable, weatherproof, and visually striking to attract and retain attention.
At Sign Company London, we specialise in crafting durable, eye-catching signage for all exhibition needs. Whether you need standard or fully customised outdoor graphics, our expertise ensures your brand shines—rain or shine.
