A strong digital campaign is all you need to put your business in a position to give strong competition. There are multiple techniques you can use to elevate your business’s visibility and reach to potential customers. Two of the most common marketing tactics are search engine optimisation and pay-per-click campaigns.
There are numerous e-commerce websites over the internet, standing out in the crowd can be a tough task but with the right approach and techniques one can convert it from impossible to possible.
When discussing about SEO and PPC, these two options can be effective but it is important to understand the difference and the right one for your business.
Search Engine Optimisation (SEO)
Before diving into the digital world it is important to understand SEO and how it works. Leaning SEO is precisely the goal of search engine optimisation. Usually shortened to SEO, this is the process of crafting your digital footprint.
SEO helps websites rank higher in search engine results, this helps more people see your website when they search online.
Learn how SEO works. We often search for specific things when we need something right? Like if you are looking for an SEO organisation then what things will you include in your research? Mostly, “SEO services near me” or “the top SEO companies near me”, right? We call this keyword research. Find the words and phrases people use to search for products, services, or answers, this is what it includes.
Get links from other websites that lead back to your website it is link-building. For content, create high-quality, relevant content that includes keywords. A meta description is one of the important things in this process. Optimise your meta descriptions to improve your SEO.
SEO can help you drive more organic traffic and clicks to your site. It can reduce your reliance on ads and other paid search results.
Pay-Per-Click (PPC)
Pay only when your ad gets clicked, this is what the name says. PPC is when your website appears at the top of the search engine result page and you only need to pay when someone clicks on the link. This approach saves you from spending unnecessary money and maintaining a budget will become easy.
However, the link will have a “sponsored” tag, so people will know that you have paid for this advertisement. Advertisers bid on keywords or phrases relevant to their target audience. When someone searches for a relevant term, the advertiser’s ad appears and they have to pay the publisher.
One can expect quick results from PPC campaigns, all you need to do is bid for the advertising space. People will immediately see your link and you can draw people’s attention to your website. Reaching the right audience will become easier as you’ll need to determine what terms are most relevant to the product and services you offer to get your name in front of everyone.
PPC or SEO: What Is Right For E-Commerce?
PPC and SEO serve different purposes which is why it is essential to choose the right one. SEO builds long-term organic traffic, while PPC drives immediate sales and targeted traffic. The best approach is often a combination of both techniques.
If your goal is to drive immediate sales and quickly increase visibility, PPC is the one for you. If the goal is to build a sustainable online presence, increase brand awareness, and attract organic traffic, SEO is a better suggestion for you.
The most effective strategy for e-commerce is often a combination of both SEO and PPC. You can use PPC to drive immediate sales and test keywords, then use the data to refine your SEO strategy.
To summarise we will say PPC for short-term gains and targeted traffic is the right decision to make whereas SEO for long-term growth and organic traffic must become your choice. A combined approach is often the most effective.
Who Can Help With SEO and PPC?
Whether you want PPC, SEO or a combination of both, a good SEO e-commerce agency can and often does help. They can help you increase visibility, make data-driven decisions, help with long-term strategy and provide their expert experience to drive organic traffic and increase conversion rates.
They will understand your needs and goals, and then based on your expectations they will help you make a plan and suggest the best option between SEO and PPC for your e-commerce business website. Search for an e-commerce SEO agency and let them help you and make it easier.
