Bella Hadid, Kylie Jenner, Jay-Z, Rihana and many more, the list of celebrities flaunting Chrome Hearts clothing continues to a long number. The brand has undoubtedly established itself as a reputable fashion player in the industry. Their product line has included everything from t-shirts and hoodies to accessories like hats and glasses.
If you want to know more about the brand in depth, let’s go through the discussion below and understand the brand better.
The History and Evolution
Although Chrome Hearts has connections to the fashion industry, Stark has always refused to be defined as a fashion brand, even though it came to the attention of the fashion world in the early 1990s. A 1992 CFDA Accessory Designer of the Year award solidified Chrome Hearts’ status and raised brand recognition.
The prize was handed to Stark by Cher, another famous musician who had a crush on the brand, who was dressed entirely in Chrome clothing. It seems he was unfamiliar with the CFDA at the time and nearly declined the prestigious award. Even the Japan Times called Stark “the antidesigner” in one of their 1999 articles. “The radical seats at most concerts” are the founder’s favorite reward of success, he says in the interview.
No one in the fashion industry is playing a game. According to Stark’s interview with the Japan Times, Chrome Hearts is unrelated to the fashion industry. “There are no seasons here. When I want to make something, I just make it.
At about the same time, Chrome Hearts made their debut in Japan thanks to Comme des Garçons’ Rei Kawakubo. In the 1990s, she spent a season at CDG’s Aoyama flagship, showcasing the brand’s items. In 2007, the two companies would formally team up to create a line of silver jewelry and clothing.
The Expansion of The Brand’s Product Array
Stark and his wife Laurie Lynn continued to run the business when the three founders parted ways in 1994. The first flagship store for the business debuted in New York City two years afterwards. With stores in cities like Miami, Los Angeles, and Las Vegas, it has expanded into a 28-store company.
They all have their own distinct styles and wares to offer. A trademark of the store is the “fuck you” etched into the floors. Maxfield, Bergdorf Goodman, Selfridges, and Dover Street Market are among the select few high-end retailers that have carried the brand in addition to flagship locations.
Online shopping is not an option (unless you want to look at the secondary market). The brand’s appeal is magnified by its limited availability. The brand was already well-known among rockers’ wardrobe staples, and it would ultimately gain popularity among rap artists as well. Leather belts with silver metal from Chrome Hearts were a common accessory for artists like Lil Wayne, Juelz Santana, and Jim Jones during the Aughts. Artists such as Kanye West, Travis Scott, and Lil Uzi Vert have recently taken up its cause.
Chrome Hearts Product line
- Super cool sweatshirts and hoodies with unique prints and designs.
- Stylish sunglasses that are available in numerous amazing designs.
- Half and full sleeve t-shirts designed in endless color options.
- Sweatpants that are both stylish and exceptionally comfortable.
- Trucker hats with the coolest-ever designs
Apart from these, there are countless other options available when it comes to Chrome Hearts products. Also, you can buy these products at various online and offline stores selling chrome hearts in NYC.
Wrapping Up
This is how your favorite brand becomes a sensation in the fashion world. They are constantly introducing exclusive designs and limited-edition products to the market. Explore yourself and style with the best!
