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Using 7 Shopify SEO Services Strategies Like The Pros

Are you looking to make your Shopify store more visible online? Shopify is a fantastic platform for online stores, but to get the most out of it, you need to understand how to use Shopify SEO services. SEO stands for Search Engine Optimization. It’s all about making your website show up higher on search engines like Google. When people search for products like yours, you want your store to be one of the first they see. Let’s learn how to do this using seven simple strategies, explained in a way even a ten-year-old can understand!

Pick the Perfect Keywords for Your Shopify Store

Keywords are the words people type into search engines when they are looking for something. If you sell shoes, keywords might be “buy shoes online” or “best running shoes.” To find the best keywords for your Shopify store, you can use tools like Google Keyword Planner or Ubersuggest. These tools tell you how many people are searching for different words and how hard it is to rank high for those words. Once you find the right keywords, use them in your product titles, descriptions, and other places on your site.

Write Awesome Product Descriptions That Include Keywords Naturally

Your product descriptions need to be interesting and include the keywords you found. But be careful! You don’t want to use the keywords too much. This is called “keyword stuffing,” and it can actually hurt your ranking. Write your descriptions like you’re talking to a friend. Make sure to tell people why your product is great and why they should buy it. Use the keywords where they fit naturally. For example, if you sell handmade candles, you might write, “Our handmade candles are perfect for creating a cozy atmosphere.”

Optimize Your Shopify Store’s Images with Descriptive Alt Text

Images are important for your store, but search engines can’t see them. They rely on something called “alt text” to understand what an image is about. Alt text is a short description you add to each image. It should include your keywords if it makes sense. For example, if you have a picture of a red sneaker, your alt text might be “red running sneakers for sale.” This helps search engines know what the image is and can improve your ranking. 

Make Your Shopify Store’s URL Structure Simple and Clear

Your store’s URL is the web address people see at the top of their browser. A good URL is simple and easy to read. It should include your keywords when possible. For example, if you sell sports shoes, a good URL might be “www.yourstore.com/sports-shoes” instead of “www.yourstore.com/product12345”. Simple URLs help search engines and people understand what your page is about.

Use Internal Links to Help People and Search Engines Navigate Your Site

Internal links are links that go from one page on your site to another page on your site. They help people find more of your products and they help search engines understand the structure of your site. When you write a blog post or product description, link to other related pages on your site. For example, if you’re writing about winter coats, you might link to your page with winter boots. This keeps visitors on your site longer and improves your SEO.

Get Backlinks from Other Websites to Boost Your Store’s Authority

Backlinks are links from other websites to your website. They are important because they show search engines that your site is trustworthy and popular. To get backlinks, you can reach out to bloggers or websites related to your products and ask them to link to your site. You can also write guest posts for other blogs and include a link to your store. The more high-quality backlinks you have, the higher your store will rank.

Make Sure Your Shopify Store Loads Fast and Works Well on Mobile Devices

People don’t like waiting for slow websites to load. If your store takes too long to load, people will leave and might not come back. Search engines also prefer fast-loading sites. To make your site faster, you can use smaller image files, remove unnecessary apps, and use a good hosting service. Also, many people shop on their phones, so your site needs to work well on mobile devices. Make sure your Shopify theme is mobile-friendly and test it on different devices.

Conclusion

By following these seven strategies, you can make your Shopify store more visible and attract more customers. Remember to pick the perfect keywords, write awesome product descriptions, optimize your images, make your URLs simple, use internal links, get backlinks, and ensure your site is fast and mobile-friendly. With a little effort and patience, you can become a Shopify SEO services pro and watch your store grow!

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