Walmart Marketplace has the opportunity to create massive sales due to their high-buyer trust and relatively less competition compared to Amazon. However, during the on-boarding process, sellers experience many roadblocks when creating a selling account. Because the on-boarding process is strict, even small mistakes could lead to rejection or a delay in the approval process; which is when professional account management services come in handy.
Common challenges faced when creating a Walmart account:
- Approval Rejection
Walmart requires sellers to provide a business registration document (or equivalent), GST information, and a quality website. Many sellers attempt to register without sufficient business documentation or complete information about their store; therefore they are rejected outright.
Caasto’s Solution to Help Tackle Approval Rejection
Caasto verifies documentation prior to applying to be a Walmart seller by providing:
- Proof of business registration & GST
- Proof of bank and address
- Proof of website/brand
Then, we submit the application in its entirety and correctly to enhance the chance of approval.
- Lacking Brand Presence/Presence
Walmart prefers sellers to have an established brand and/or online presence. There are many sellers that do not possess an established website or product catalog; therefore their store appears to be un-prepared.
Caasto’s Solution to Help Tackle Lacking Brand Presence
Caasto helps establish a strong seller profile by:
- Establishing a basic brand presence
- Developing a product catalog
- Organizing store information
The completed application will appear professional and ready for selling.
- Confusion with Product Listing Setup
Sellers struggle to set up product listings after getting approved by Walmart. They are unaware of how to create bulk uploads of items, establish attributes, or meet Walmart’s requirements. If listings are not correctly established, they will remain inactive.
Solution Through Caasto
We create and optimize product listings by:
– Ensuring that titles and keywords are correctly entered
– Mapping products to their appropriate categories
– Establishing product images and descriptions
– Providing bulk upload assistance
By doing so, we enable products to be live and ranked more effectively and quickly.
- Confusion surrounding shipping and tax setup
New sellers are confused about shipping templates and tax settings. A seller may have failures with their orders or create other losses because they have set up shipping and taxes incorrectly.
Solution Through Caasto
We properly set the shipping/picking rules and correspondent tax detail. We also establish shipping/picking templates that fit the seller’s business model. By doing this, we avoid order-related issues in the future.
- Lack of Time and Technical Knowledge
Most sellers operate a brick-and-mortar store or small business. These sellers do not have the time to learn how to navigate the Walmart dashboard and will leave their accounts idle once approved.
Solution Through Caasto
We will manage the entire process of onboarding. From creating the account to setting listings and launching the account, we will take care of the entire process, and sellers will concentrate on brick-and-mortar inventory and packing. All online work will be performed by Caasto.
Short example
Home decor retailer submitted multiple applications to Walmart, but were denied due to incomplete profile even though the documentation was correct. Caasto helped the retailer modify their application with appropriate brand identity and category and were subsequently approved on the third attempt to create an active and functioning seller account in less than 45 days from their third application submission.
Choice of Caasto
Caasto is a full-service Ecommerce account management solution for Walmart, Amazon, Etsy, and eBay; our services include account creation, catalog management and optimization, and growth support. Sellers already selling on Etsy can take advantage of our top-rated etsy account management services in Delhi for increasing sales on multiple platforms.
Key Takeaways
The Walmart Marketplace is an excellent opportunity; however, the seller account creation requires accuracy and planning. Do not waste time with multiple rejections; let professionals manage your account creation. We can help you become approved to list products and begin generating sales through an efficient process.
If you are interested in starting to sell on Walmart without hassle, please reach out to us here for a professional onboarding plan from Caasto today!
