Amazon is a multinational company that is involved in many businesses including book publishing which is more commonly known as Amazon Kindle Direct Publishing. It has millions of users and provides an excellent chance for authors to self-publish their books and increase their book sales.
Your book’s listing on Amazon’s product page is like the face of your story which will be the first thing readers will view when they click on your book.
This means that you need to optimize your book listing to increase its digital presence among readers and enhance the yield of sales. However, you can also hire a professional Amazon book publishing company to complete this process for you.
A Step-By-Step Guide To Optimize Your Amazon Book Listing
To get a successful outcome out of your optimization, you need an effective marketing strategy. Here we are going to discuss some essential steps that you need to optimize your book listing. These are:
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Choose A Trendy Cover
The cover is the main face of any book that decides the overall worth of it. Cover is able to convey a number of important information to its readers such as the genre, story, intensity, etc. Some of the best practices that you should note while crafting your book cover image are:
- Make sure that the image is clear and focused.
- You can take advantage of different angles to convey certain emotions.
- Highlight the main message of the story through your book cover.
- Make the font style and size readable for all audience bases.
- Research excessively for new cover trends in your genre style.
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A Compelling Book Title
The creation of a compelling and attractive book title should be your priority. Sometimes cover images are too short and the only thing that is visible is your book’s title. So, make sure that you are thinking from the perspectives of your readers while creating the title. Some of the things to highlight in this are:
- Book Title
- Author Name
- Brand Name
- Genre Indicator
- Reviews
- Publisher’s logo
- Any achievement
Your book title can also include any relevant keyword to make the navigation process easier for readers. Create the most captivating title that sums up the story of your book perfectly well while easily conveying the genre and category of your book.
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Modify Book Description
Next, it is time for you to optimize and modify the description of your book to increase the traffic over it. The description of your book needs to be as informative as possible with compelling words to captivate the attention of readers from the first paragraph. Some of the things to include in this are:
- Summary- Include a short summary of your story that can accurately convey all the key points of your story while keeping the curiosity of your readers.
- Tagline- A tagline is a single or double line that Amazon allows to display while including the “read more” option after it. Make sure that it is intriguing and compelling enough.
- Selling Point- You need to find the selling point of your book that makes it worth it to buy for readers. The unique thing that makes it stand out in powerful and selling words.
- CTA- CTA is short for “call to action” which is needed for every sale or product page. A final push is needed to encourage your readers that your book is worth buying.
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Choose A Genre Category
Research excessively to find which category your book fits in the most. Then look for all the metrics they used to increase their ranking on search engines. This will provide you clear idea about the strategies authors of your same genre are using. Look for the following things to gain valuable insight:
- Book cover design
- Book title
- Number of reviews
- Length of book description
- Quality of book description
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Search Relevant Keywords
Keywords are a powerful way of increasing your book’s presence on Amazon’s publishing platform. Search engine optimization is a useful way for authors to get their books noticed by readers who are looking for the exact same thing. You can search for keywords by following methods:
- Search for any word in your book title or book description.
- Search for popular categories on Amazon KDP.
- Search for any sentence or phrase that relates to your book.
- Search the algorithms for the Amazon suggestion.
Once you have found all the relevant keywords for your book optimization, you can use them in a number of ways such as including them in the title, description, promotional material, advertisements, etc.
Final Thoughts
Make sure that all the elements of your book listing process such as title, description, tagline, keywords, etc. complement each other to get the best and most successful outcome.
