The Indian Brand Equity Foundation states a promising growth of the Indian real estate sector by 9.25% annually from 2023- 2028. This is just a reflection of the vast scope that the sector upholds, for which incorporating SEO becomes necessary for real estate businesses to thrive in this competitive market.
Implementing SEO for your real estate business is a great way to promote and increase your brand awareness online without having to spend much on ad promotions. Not only that, but SEO also helps your brand reach a wider audience, thereby increasing the chances of lead generation by several notches.
In this blog, we will discuss how SEO can help generate leads for your real estate business, and how can a white-label SEO agency help in this course.
Best SEO Practices To Generate Qualified Leads
Here are a handful of the best SEO practices that can help generate quality leads for your real estate business-
Website Optimization Checklist
Here are some on-page SEO checklists that you need to check to ensure optimal customer experience-
- Double-check the website design, headings and tags, images and alt-texts, meta tags, etc. Also, make sure to include niche-specific keywords in the content for better visibility.
- Create separate pages for separate locations, and optimize them with location-specific keywords accordingly.
- Make a portfolio and share it on your website for better exposure.
Technical SEO Checklist
Now comes some technical SEO conundrums to ensure that every incorporated SEO element is working effectively-
- Ensure effective mobile optimization for your real estate website. Make sure that your site opens within 2 seconds.
- Check for any broken internal or external links and fix them accordingly.
- Make sure to create a sitemap and start indexing all the right pages to make it convenient for Google to crawl through the links.
Local SEO Checklist
Hire a full-service digital marketing agency in India like Digital Concepts to focus on local SEO to increase your visibility in SERPs for local searches-
- Make sure to optimize your Google Business Profile with accurate and updated information about your business, along with high-quality photos, videos, business hours, etc.
- Along with optimizing your Google Business Profile, you must also verify your GBP listing for better effectiveness.
- Encourage customers to leave reviews. The more reviews, the more will Google prioritize your website/ business.
- Don’t forget to create separate landing pages for local searches. This will help boost your real estate business, and help it appear in local searches.
Content Optimization Checklist
Now comes the major area for which approaching an SEO marketing company near me becomes mandatory for your real estate business-
- Make sure that you optimize the landing pages and every blog content on your website with the focused keywords.
- Conduct proper and in-depth keyword research and use paid tools like SEMrush for the best results. Also, make sure to focus on keyword difficulty to pick out keywords for your website that are relatively easier to rank on.
- Optimize your content with relevant keywords, and accurate information before publishing them on your website.
- Don’t forget to add internal links between relevant landing pages and blog posts for easier navigation.
- Also, make sure to optimize the images and videos so that they load quickly.
- Add some easy-to-fill-out forms to maintain optimum customer engagement.
- Don’t miss out on implementing strong CTA in Meta Descriptions, and in content as well.
Backlink Checklists
Search engine optimization companies for small businesses also make sure to do these tweaks for your business to flourish-
- Adds your business to real estate listing sites for better visibility and higher chances of acquiring prospective buyers.
- Helps you locate other relevant blogs to your niche, and requests them to give you a link for your website.
- Helps in acquiring backlinks from sites that have a high Page Authority, and Domain Authority.
To Conclude
So, here’s how proper SEO implementation can help your real estate website generate genuine and high-quality leads that can assure you higher conversion rates. However, it’s not a one-size-fits-all job!
