Ever since 2020, it seems like eCommerce has been on an upward trend, which is something considering it was already on one.
This makes the importance of a pleasing, practical, and intuitive custom website design even more critical in the modern era, especially as we approach the midpoint of the 2020s.
With that said, it is just as important to be able to recognize a bad site design as it is to recognize a good one. Here are some things to look out for.
No White Space
Negative space is critical to an eCommerce website. It gives the viewer room to breathe. It creates a natural pause. It prevents the viewer from getting overwhelmed by elements. It’s balanced. It creates a clean look.
What you want to avoid is clutter. Here, take a look at Argren.net. That is what you want to avoid like the plague.
Where’s the Search Bar?
If you can’t find the search bar, your website design needs an overhaul. It’s even worse if, after a thorough search, there is no search bar.
You also want to have other elements of navigation, too, like a thoughtful (and cohesive) mega menu as well as tiles that direct users to top-sellers and categories that represent cross-sell opportunities.
Grainy Images, Slow-Loading Videos/Elements
Almost a full two-thirds of users prefer high-quality, original content. Grainy images are a no-go. Also, slow loading videos and other visual elements are killers. Most users will bounce off a page if it takes more than 3 seconds to load.
For slow loading videos, one fix is to use the proper file size. If this isn’t a proper workaround, consider embedding the video so that it isn’t hosted locally, but on a third-party website like YouTube.
No Mobile Responsiveness
You know when you go onto a website on your phone and it just looks…terrible? That website has a poor mobile design.
What you need is a website that scales appropriately depending on the size of the screen through which the user is viewing it.
As we trend towards a majority of users shopping through mobile devices, it’s critically important to invest in a mobile-friendly web design.
No Visible Brand Integration Efforts
Does your website’s color scheme look like an uncleaned painter’s palette? There should be noticeable and cohesive attempts to create a brand-integrated website. If the colors fly, it probably won’t work.
Pick one or two colors central to your brand, find the hex code, and use them for fonts, linear elements, and other visuals on your website.
No CTAs
Your website should have calls to action distributed throughout the copy as well as in headers and standalone badges. A call to action spurs the user and gives him or her a concrete direction on what to do once on your website.
It seems like a simple thing but you might be surprised just how effective a well-placed CTA can be at encouraging conversions.
Way Too Much Text (or Too Little)
Imbalance is a killer for eCommerce websites. If your website is all text that needs to be remediated. Similarly, if the website is all images and shapes and has no intelligible copy, that’s also really bad (and also bad for SEO, but who’s counting).
You need a decent balance between written and visual elements to keep your audience’s attention.
Working with an Elite Certified BigCommerce Designer
Working with a hosted platform like BigCommerce, but need the help of an expert to round things out? Work with an Elite Certified BigCommerce designer like 1DigitalⓇ Agency.
They have worked with the BigCommerce platform for over ten years and have extensive experience creating unique, custom BigCommerce solutions for their clients.
If you’re looking to enlist a design agency to improve the user experience and boost conversion rates for your online store, they’re your ticket.
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