I bet you would also google everything when looking to buy or hire something. This has become a very common process when people need to purchase or even hire something around the world. With over 70% of web searches being made on Google, it makes sense to get your business at the top of search results. Remember that the higher your business ranks on search results, the more your chances to gain a competitive edge and target the maximum number of customers online.
For every business to become successful in modern times, it is very important to have page #1 on Google. Google also revealed a study where 80 million keywords revealed 28.5% of users click the #1 organic search result. As a result, the click rate dropped steadily. As a matter of fact, the number of clicks was significantly lower on page #2 of Google. With more than 68% of all website traffic coming from search, it never makes sense to not promote your business on Google through search engine optimization (SEO).
Let’s discuss the role of an SEO consultant Ireland and how you can choose the best for growing your digital presence.
What is an SEO consultant?
As the name suggests, an SEO consultant Dublin is a specialist with experience in optimizing digital-/web content to make sure that your target audience can find your company easily via online searches. These professionals are trained to design and execute custom SEO or digital marketing strategies to help your business rank well on Google and drive tons of organic traffic to your website.
What makes a specialist SEO consultant different than other marketing specialists is that an SEO consultant Dublin will have technical skills along with the latest updates about the recent algorithm that determines how search results appear. Based on the knowledge and latest updates, these professionals can craft custom SEO strategies that can suit your budget and help take your brand to the higher ranking of Google results.
While many SEO consultants offer freelance services, there are some who would work for a professional SEO company Dublin. They also work closely with other marketing specialists like content/copywriters, social media strategists, and other digital marketing experts.
What Professional SEO Consultants do?
Professional SEO consultants are highly skilled in performing a wide range of SEO services to bring up your website’s search engine rankings organically. Some of the important services include:
- Keyword research – This is very important in planning your website’s content strategy. When you have the right set of keywords, you can target the most appropriate searchers. An SEO consultant will closely understand your target audience and know what they’re looking for to find the best keywords.
- Website audits – Don’t know why your website is not performing despite a lot of efforts? Don’t worry, let a professional SEO consultant do a detailed website audit to identify the problems with your current SEO strategy for better results. The website audit will be done from an SEO perspective along with suggestions on how to improve it.
- Competitor research – The professional will not only identify your competitors in the same market but will also perform a detailed analysis of what strategies they are following to perform better than your website for example, what methods they’re using to rank keywords and how your website can rank higher for the same keywords.
- Content optimization – While not everything, content plays a huge role in the overall SEO strategy. This is why a professional SEO specialist will be focused on optimizing your website’s content with useful and relevant keywords and phrases for the best results. These professionals will also work with content specialists to help them craft content that targets those keywords.
- On-page & off-page optimization – When people talk about technical SEO, they generally mean on-page SEO, which is a method of optimizing your content, keywords, page load speed, etc. This is another area where professional SEO specialists can help.
- Local SEO – When you are running a business that targets a particular region for customers, a professional SEO consultant Ireland can help with local SEO services. The goal is to perform tailored SEO services that only cater to the local audiences for the desired results.
How to hire a good SEO consultant?
While there are many options available on the market when it comes to hiring professional SEO consultants, it is very important to ensure taking care of some important things when making the final decision. Following are some key factors to look for:
- Experience is the most important factor to keep in mind when searching for marketing specialists and SEO consultants. Make sure to consider only the specialists with higher experience as this ensures you are going to get access to the latest and custom marketing methods.
- Compare costs before making the final decision, but make sure to not keep the budget as the only factor in making the final choice. Also, keep in mind that the skills and experience of the specialist will matter when it comes to delivering results.
So when you are looking to give a boost to your digital presence, make sure to hire only a specialist SEO consultant or professional SEO company Dublin for the best results on time. Look for reviews and feedback from past customers to be double sure.
