Amazon has grown into a vast ecosystem offering a wide array of services to cater to both individual sellers and large enterprises amazon product launch service From e-commerce solutions to cloud computing and digital marketing, Amazon’s services are designed to meet diverse business needs. This article provides an overview of Amazon’s key services, including their names and definitions.
1. Amazon Marketplace
Definition: Amazon Marketplace is the core platform where businesses and individual sellers can list and sell products directly to millions of customers worldwide. Sellers can either fulfill orders themselves or use Amazon’s fulfillment services (FBA).
2. Amazon SEO (Search Engine Optimization)
Definition: Amazon SEO involves optimizing product listings with relevant keywords, compelling titles, descriptions, and images to improve visibility in Amazon’s search results, leading to higher sales.
3. Amazon Advertising
Definition: Amazon Advertising is a suite of paid advertising solutions that allows sellers to promote their products through Sponsored Products, Sponsored Brands, and Sponsored Display ads. These tools help increase product visibility and drive sales.
4. Amazon FBA (Fulfillment by Amazon)
Definition: Fulfillment by Amazon (FBA) is a service where Amazon stores, packs, and ships products on behalf of sellers. FBA also handles customer service and returns, allowing sellers to scale their businesses with ease.
5. Amazon Seller Central
Definition: Amazon Seller Central is the platform where third-party sellers manage their accounts, list products, monitor sales, and access tools for inventory management, advertising, and reporting.
6. Amazon Vendor Central
Definition: Amazon Vendor Central is an invitation-only platform for wholesalers and manufacturers to sell their products directly to Amazon. Amazon then sells these products on its platform, managing pricing, marketing, and customer service.
7. Amazon DSP (Demand-Side Platform)
Definition: Amazon DSP is a programmatic advertising platform that allows advertisers to buy display, video, and audio ads both on and off Amazon’s platform. It helps reach a broader audience through targeted campaigns.
8. Amazon Business
Definition: Amazon Business is a B2B marketplace that caters to business customers. It offers features like bulk pricing, purchase orders, and tax exemptions, making it easier for businesses to procure products at scale.
9. Amazon Wholesale
Definition: Amazon Wholesale refers to the practice of selling products in bulk to Amazon or other businesses, allowing wholesalers to move large quantities of goods efficiently.
10. Amazon Launchpad
Definition: Amazon Launchpad is a platform that helps startups and emerging brands launch, market, and distribute innovative products. It provides increased visibility and support to help new products succeed on Amazon.
11. Amazon Prime
Definition: Amazon Prime is a subscription service that offers members benefits like free shipping, access to Prime Video, Prime Music, and other exclusive deals. For sellers, Prime eligibility can lead to increased sales due to the convenience it offers to customers.
12. Amazon Web Services (AWS)
Definition: Amazon Web Services (AWS) is a cloud computing platform offering a wide range of services including storage, computing power, and networking. AWS is used by businesses of all sizes to build and manage scalable applications and infrastructure.
13. Amazon Affiliate Program (Amazon Associates)
Definition: The Amazon Affiliate Program, known as Amazon Associates, allows individuals and businesses to earn commissions by promoting Amazon products through their websites, blogs, or social media channels.
