Emails can never go old. Whether personal or professional, emails have always been the center stage of communication. If we talk about businesses, emails are regarded as the prime and most trusted form of communication. However, the volume of emails businesses need to send requires special servers called SMTP servers. These servers not only ensure reliable email delivery but also help build brand authority, which is especially important for small businesses.Â
Now, hiring a good SMTP server provider is one thing but using these servers effectively requires some help. In this post, we will see some practical tips for small businesses to make the most of SMTP servers.Â
SMTP Server Practical Tips and Tricks for Small Businesses
Know the Basics
The first and most important tip that we would like to give is to understand the basics of SMTP. The role of SMTP servers is to ensure smooth email transmission. These servers are designed to handle large volumes of emails while maintaining the brand’s authenticity.
Small businesses must use dedicated SMTP servers instead of general email service providers. This will prevent spam marking on emails while ensuring that every email is sent with the branded address. Moreover, SMTPs use a secured IP to send emails.Â
Tip – Knowing the basics will help you troubleshoot problems more effectively. This will ensure a smoother operation.Â
Invest in the Right SMTP Provider
Now, if we talk about small businesses, they generally have a limited budget. Hence, they need to invest in the Right SMTP Service Company.Â
While choosing an SMTP service provider, businesses must consider certain key parameters:
- Make sure the SMTP company you choose can scale email sending limit as per your future needs
- Check the reputation of the service provider and the uptime of the server it provides
- Confirm the email deliverability rate
- Do check the customer support speed and quality
Tip – Before finalizing an SMTP company, request them for a free trial. This will help you assess how good the server is in actuality.Â
Check Email Authentication
One of the most important reasons for seeking the services of an SMTP server is to avoid spam folders. Hence, when you choose an SMTP server, ensuring email authentication should be your priority. Make sure the company uses necessary email authentication protocols like sender policy framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC).Â
These protocols ensure that your emails reach the intended audience while increasing the deliverability rate.Â
Tip – If you want to set up email authentication protocols on your own, you can seek the help of your SMTP service provider for a step-by-step guide.Â
Optimize Your Email Sending Limits
Every SMTP service provider offers an email sending limit. This translates to the number of emails you can send per hour or day. If you violate these limits, the service provider company may block you temporarily.
However, you can avoid this by closely checking the plan you have bought. As a result, you will be able to adjust your emails accordingly. If you have a large list, plan accordingly and shoot emails in short batches to keep your email marketing campaign running smoothly.Â
Tip – It is always a good idea to select an SMTP service provider with a flexible email sending limit. This ensures that you can adjust the limit if your email sending volume increases with business growth.Â
Monitor and Maintain Email Lists
While you choose the best SMTP servers, it is important for you to maintain an updated email list. If there is junk in the list, you will see a poor performance of the servers irrespective of how quality ones they are. You might see high bounce rates, low deliverability, and low click rates. This will directly impact your sender’s reputation.
To avoid this, you must keep removing invalid email addresses, inactive subscribers, and emails that do not respond.
Tip – Investing in an email verification tool can significantly improve deliverability rates by removing invalid emails before they cause issues.
Ensure Protection Against Blacklisting
While using an SMTP server, you must make sure not to be blacklisted by email servers. Sometimes, small businesses tend to send too many emails in one go in order to improve metrics. This is where they miss the trick.Â
It is also seen that sometimes the marketing emails sent have no value to the recipients. As a result, such emails are marked as spam.Â
Both the above-mentioned practices can result in the blocking of your domain or IP address. To avoid this, all you need to do is create a systemic email marketing campaign with limited emails.Â
Secondly, make sure that the message you sending via email is valuable to your target audience. This will minimize the chances of your emails being marked as spam.Â
Tip – If you find your domain or IP in the blacklist, contact the blacklist provider with a valid statement. Sometimes, just a conversation can help you bail out of this situation, especially when it is because of an error.Â
Troubleshoot Using SMTP Logs
SMTP logs contain a record of emails sent and received using the mail server. They have detailed information about the emails including the message, recipient details, message size, date, status, and errors. By regularly checking these logs, you can identify and address issues before they become problematic.
Tip – If you do not have any idea about these tools, seek your SMTP server provider’s help for support. They may also have log analysis tools to make things easier for you.Â
Use Email Encryption for Security
Client data is most important for businesses and emails contain a lot of such information. Hence, while using SMTP for Email Marketing, make sure that your emails are encrypted with SSL or TLS. These encryptions ensure that the information carried by emails is safe and spying eyes cannot breach the security layer.Â
Tip – Reputable SMTP service providers offer email encryption options. Do avail of these to add a top security layer to your communication. Make sure both incoming and outgoing emails are encrypted.
Keep A/B Testing to Improve Performance
A/B testing is the basis for improving the performance of your digital marketing efforts including email marketing using SMTP servers. Check with different versions of font styles and colors, message body, subject lines, and attachments. This can help you identify which version best resonates with your target audience.Â
Considering this will help you improve the metrics of your email marketing campaign and increase web traffic along with other parameters.Â
Tip – Perform a monthly test of your metrics to keep optimizing your email marketing campaign strategy and improving engagement along with customer retention.Â
Stay Updated with Current SMTP trends
Digital marketing is a bit volatile industry which keeps changing with the changing technology. New trends keep coming as a small business, you must stay updated with those trends to compete strongly and grow as a leader.Â
Implementing the latest trends will help deliver better results than your competitors. Moreover, you can also seek your SMTP service provider’s help to know about current SMTP changes.Â
Tip – To stay abreast of changing market trends, you can subscribe to newsletters and follow reputable blogs.Â
Conclusion
Small businesses always have the urge to grow quick and grow big. However, in that process, they miss some simple tricks and waste their resources. In this blog, we have discussed some practical tips for using SMTP servers for small businesses to extract the best performance.Â
Using an optimized SMTP server is essential for business growth and knowing these tips will also protect you from fraudsters. So, leverage these tips and tricks and find a suitable SMTP server provider that aligns best with your goals and delivers the results you want.Â