Structured data is a term that describes data that has been organized according to a specific schema. There are many different types of schemas, including XML, JSON, RDF, and others. Each type of schema has its own purpose and uses.
Types of structured data format
1. JSON
JSON stands for JavaScript Object Notation. It is a lightweight text format designed for human-readable data interchange. It uses simple text formatting rules to encode data values in a compact string value. JSON is a subset of JavaScript object literal notation.
2. XML
XML (Extensible Markup Language) is a W3C standard for encoding documents in plaintext. XML provides a set of tags called elements that describe the content of a document. Each tag consists of a name followed by a colon (“:”), then the opening and closing tags. Tags may be nested inside each other.
3. CSV
CSV stands for Comma Separated Values. It is a file format where each line contains a list of records, separated by commas. Records consist of fields enclosed between double quotes. Fields may have fixed width or variable length.
4. YAML
YAML stands for YAML Ain’t Markup Language. It is a human readable data serialization language similar to JSON. YAML supports Unicode characters and multi-line strings.
5. RDF/RDFa
RDF stands for Resource Description Framework. It is a family of web description languages based on the concept of triples. An RDF triple consists of subject, predicate, and object. A subject is a resource that exists somewhere in the world. A predicate is a property of a subject. An object is a resource that possesses a particular property.
6. N3
N3 stands for Namespace-specific Conventions for HTML. It is a convention for writing HTML documents that specifies how namespaces should be handled.
7. Microdata
Microdata is a way to add structured data to HTML pages using HTML attributes. It is a W3C recommendation.
Schema.org Markup
Schema.org is a set of web standards that helps websites communicate more effectively with search engines. These codes tell search engines exactly what kind of content is on a website. In order to have a successful SEO strategy, you need to make sure that you’re following all of the guidelines that are outlined in Schema.org.
Google My Business
Google My Business is a free tool that lets businesses manage their online reputation. It provides a place where they can list business hours, address, phone number, reviews, ratings, and other details. If you want to rank higher in local searches, then you need to make sure you have a Google My Business account.
Google Rich Snippets
Rich snippets are pieces of additional information that show up alongside search results. These include review stars, directions, opening hours, price range, and more. To get rich snippets, you need to add schema code to your site. You can do this by adding the right HTML tags to your website.
Google Maps
Google Maps is a great way to let people know where your business is located. People who are looking for your services can find you easily. Not only does Google Maps provide location information, but it also shows pictures of your storefront, directions, and contact information.
Google Reviews
People trust reviews just as much as recommendations from friends and family. When someone reads a positive review, they are likely to visit your store. Having good reviews on Google can boost your sales and improve your customer experience.
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