Rio de Janeiro is the second most populous city in Brazil, with a population of nearly 6 million people. According to a study conducted in March 2020, nearly eight out of ten households in Brazil owned a vehicle. However, Rio is known for its traffic-hectic roads. In this blog, you will learn key insights about local taxis and Uber to start your business in detail.
Introduction
Nightlife in Rio is generally very casual, and most neighborhoods get easily crowded with people from every walk of life. Known for its carnival lifestyle, Rio doesn’t hold back its culture and allows people to witness it in every known instance. With culture-wide promotion at its peak for tourism purposes, starting a mobile app taxi business is a very good business tactic in Rio.
Currently, Easy Taxi, 99, and Uber control the online taxi market and many taxis in Rio. Therefore, one can assume that the local independent drivers and Uber drivers are not Rio’s best friends. While ride-hailing services are grouped by app users, taxi corporations are grouped by drivers using a particular type of clothing. Overall, the standard difference has been very high since technology has changed the taxi landscape.
Understanding Rio de Janeiro Taxi Business
As mentioned earlier, Rio de Janeiro’s city is vast and complex. However, the transportation system could be more organized. With the presence of metro and yellow taxis coupled with Uber, 99, and Easy taxi services, it can be easy to navigate around the city.
The estimated number of local taxi driver cabs in Brazil is around 150,000, whereas over 200,000 drivers come from different online backgrounds. In between those, the total shared transportation fleet is between 300,000 and 500,000 cars. However, one key metric is that the driver owns around 87% of all taxis, and the rest are part of the fleet.
In Rio, like any other major metropolitan city, the entire taxi business comprises organized taxi fleets and independent licensed drivers registered on Uber, Easy Taxi, and 99 apps. Therefore, a new name in the market generally means a newer profit stream the opening you want at the start.
Taking Control of Taxi Bookings at Night
Rio is notoriously known for its not-so-safe streets and alleyways. People generally avoid empty streets and are advised to roam and explore only the busiest streets at night. With hordes of nightclubs and party streets, the bustling nightlife of Rio is pretty exuberant, and one cannot avoid the culture of witnessing it at hand. People expect the taxicabs to be equipped with safe drivers and a reliable communication network. Here, an app loaded with security features can do wonders for your brand in Rio.
Share Location
After the cab arrives, your customers can share their live location with friends and family with a button. It is a handy feature that is helpful for anyone roaming the streets at midnight in a taxi.
SOS/Panic button
An emergency button is a quick way to call emergency services. It should be the main attraction for users to choose your taxi business. Especially when marketing your app to the people of Rio, who are the most secure at night.
Emergency Contact
An emergency contact and its addition to your customer base can be vital during emergencies. Having an option for adding contacts in an emergency builds your brand as a reliable entity.
Ride Request Based on Gender
Female passengers will feel a lot more secure with female drivers. Your app can make it happen by categorizing gender options and making a feature out of it. Moreover, if you market it the right way, your brand is bound to attract more female drivers and passengers.
Managing the Taxi Business with Admin Panel
With the help of geolocation, heatmaps, and God’s eye-like features, you can view and manage your core business processes without any hassle. Every piece of data from your users and drivers, from new registrations to canceled bookings, will also allow you to make critical business decisions. All of this can happen with a centralized platform called an admin panel.
Entrepreneurs today promote the use of admin panels as it allows them to delve more into the business analytics part of the taxi business. Every number shows the real-time situation of the business. It presents it attractively on the dashboards for others to understand. Therefore, designing and developing an admin panel apart from the iOS and Android mobile applications is best.
You can also take the help of a professional white-label firm to start your taxi business at midnight in Rio. They offer native apps that are high in performance and ready-made admin panels as well. All you have to do is find a reliable white-label firm by testing out the application demo from the Google and Apple Stores. Clone app development has been a popular approach for many business owners to control their overall app budget. Instead of hiring an app development company, you can move forward with one that rebrands apps as its main service.
Customizing comprehensive taxi apps built from understanding the features of Uber, 99, and Easy Taxi is a great way to fight competition. Generally, your app platform will contain every feature found in all three. Search for Uber Clone, 99 Clone, or Easy Taxi Clone, and you’ll find everything about this approach.
Conclusion
Rio de Janeiro is famous for its cultural nightlife, carnivals, and beach parties. With a reliable taxi app full of thoroughly vetted and background-checked drivers, you can also start your taxi business specializing in night service. Start with a close inspection of the review and user experience before expansion and see what kind of feedback you get from the people of Rio.
